Information Rules: A Strategic Guide to the Network
Economy
di Carl Shapiro (Autore), Hal R
Varian (Autore)
In a marketplace that depends so thoroughly on
cutting-edge information technology, can classic economic principles still
offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In
Information Rules, they reveal that many long-standing economic concepts can
provide the insight and understanding necessary to succeed in the information
age. Shapiro and Varian argue that if managers seriously want to develop
effective strategies for competing in the new economy, they must understand the
fundamental economics of information technology. Whether information takes the
form of software code or recorded music, is published in a book or magazine, or
even posted on a web site, managers must know how to evaluate the consequences
of pricing, protecting, and planning new versions of their information
products, services, and systems. The first book to distill the economics of
information and networks into practical business strategies, Information Rules
is a guide to the winning moves that can help business leaders-from writers,
lawyers, and finance professionals to executives in the entertainment,
publishing, and hardware and software industries--navigate successfully through
the information economy.
