Shareology: How Sharing is Powering the Human Economy
Technology
continues to evolve and make our lives busier and more complicated, but
it can never replace true human connection—our fundamental need to
share information, stories, and emotions. Shareology explores the
history, science, and art of sharing and its importance to both
individuals and brands in the emerging “sharing economy.” It is meant
for entrepreneurs and marketers who want to make their content more
valuable (and shareable), and for individuals who want to understand the
power of sharing to grow their personal brand.
