Sport and the Transformation of Modern Europe: States, Media and Markets, 1950-2010
Alan Tomlinson, Christopher
Young, Richard Holt - Routledge 2011 - 243
pagine
In the modern era, sport has been an important agent, and symptom, of the
political, cultural and commercial pressures for convergence and globalization.
In this fascinating, inter-disciplinary study, leading international scholars
explore the making of modern sport in Europe, illuminating sport and its
cultural and economic impacts in the context of the supra-state formations and
global markets that have re-shaped national and trans-national cultures in the
later twentieth century.
The book focuses on the emergence and expansion of media markets,
high-performance sport’s transformation by, and effects upon, Cold War dynamics
and relations, and the implications of the Treaty of Rome for an emerging
European identity in sport as in other areas (for example, the influence of
soccer’s governing body in Europe, UEFA, and its club and international
competitions). It traces the connections between the forces of ideological
division, economic growth, leisure consumption, European integration and the
development of European sport, and examines the role of sport in the changing
relationship between Europe and the US.
Illuminating a key moment in global cultural history, this book is important
reading for any student or scholar working in international studies, modern
history or sport.
